It seems people wearing Supreme are going extinct, and we have found the last of a dying breed. The teenagers are nowhere to be seen, and the demographic is overwhelmingly…old. READ MORE: The whynow-produced documentary on the late, great, Virgil Abloh To be frank, there’s a bigger queue outside Swatch.
The dozen or so patrons are monitored by six security guards, whose presence seems a little over-prepared.
They’re bored and distinctly uninterested. Still, only 14 people are found this time, standing in two separate orderly queues, heads bowed down into their phones, occasionally looking up. It’s another Supreme x Stone Island drop. The year is no longer 20, and the landscape outside the Supreme store tells a very different story. I can’t remember the last time I saw someone at a party, or even on the street, wearing the tell-tale Supreme red letterbox logo.Ī cold feeling creeps in, which feels a lot like getting old. In a video documenting the drop, the camera pans to a 13-year-old boy who tells us, through braces, “the drop’s been shut down.” The Unknown Vlog footage provides a glimpse of the good old days when Supreme reigned supreme. There’s a commotion, people shoving and pushing to get in the store. The streets are packed with teens and streetwear fanatics slathered in Supreme, Palace, Comme des Garçons and Stone Island. The first Supreme x Stone Island drop has just landed. Once upon a time, the brand seemed untouchable, but is Supreme cool now? Where did all that hype go? We ask the people still buying it.
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